The State of Fashion Report 2020 suggests the following year will have its challenges for luxury fashion brands, but will ultimately be a race to the top for companies who are willing to adapt and innovate.
While the majority of fashion executives are feeling an overwhelming sense of anxiety and concern about what 2020 has in store, the top players in the market still have a chance to get ahead of the curve and prosper in the year to come.
McKinsey & Company's newly released report,indicates that while optimism isn't at its peak compared to sentiments last year, the bold luxury fashion houses who are willing to make moves early and improve productivity by all means possible will be the ones to boost earnings.
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